Apps prescribe sessions. We prescribe weeks — and we listen. Every Monday we have a real conversation about how last week went, what's coming up, and what needs to change. No app can hear the difference between 'I'm tired' and 'I'm cooked'. If you already know how to execute a session, the gap isn't more sessions. It's context.

No. Power and heart rate help narrow the question, but they don't answer it. We've coached athletes from £500 setups to full aero kit with the same rigour. If you have data, we'll interpret it. If you don't, we'll work with feel — and that's a rich data source in its own right.

That's exactly why the weekly call exists. Life happens — work trips, kids, colds, bad weeks. A generic plan doesn't account for any of that. We rebuild the week around what's real. Missing days isn't failure; it's information we use to adapt.

Yes. Most of our athletes aren't racing in any formal sense. They're training for sportives, for fitness, for the ride of their life next summer, or just because they want to feel strong on the bike. Performance doesn't mean racing. It means improving at whatever you've chosen to improve at.

The first few weeks usually bring more clarity than fitness — you'll understand what you're doing and why. Meaningful fitness change typically shows up at 8–12 weeks, with bigger gains over 6 months as the foundations compound. We're playing the long game. Most of our athletes stay with us for years, not months.

Monthly rolling, cancel any time. No contracts, no lock-ins, no setup fees. If it stops being useful, it stops being paid for. We want you working with us because it works, not because you signed something.